Q1 OF 10 — DEFINE MARKET

This question assesses how tightly focused you are on a clearly defined market segment.

1. Are you genuinely focused on a specific type of customer and problem — or do you tend to take most work that looks viable? *

Yes — we are clear and disciplined about our focus

Somewhat - We have a preference, but still say yes too often

No - we are largely opportunistic

* indicates that this question is mandatory. This applies throughout the assessment.

Q2 OF 10 — NICHE DOMINANCE

Sustainable growth requires dominance in a focused niche.
When a business is not positioned to be #1 or #2, pricing pressure and slower conversion are almost inevitable.

2. Could you realistically become #1 or #2 in that niche? *

Yes

Possibly

Q3 OF 10 — MARKET MOMENTUM

Even strong businesses struggle to convert quickly in flat or declining markets. This question checks whether underlying market momentum is supporting growth.

3. Is this market (or sub-market) structurally growing? *

Yes

Flat

Declining

Q4 OF 10 — DECISION SPEED

Slow decisions usually indicate unresolved risk, unclear value, or missing proof — not necessarily a lack of interest.

4. Once a prospect is engaged, decisions are made: *

Quickly (relative to our market)

inconsistently

Painfully slow

Q5 OF 10 — STALL POINT

Where deals stall usually reveals a design flaw in the conversion system, not a necessarily a BD/sales execution issue.

Q6 OF 10 — PROOF & CREDIBILITY

Strong proof reduces perceived risk and shortens decision cycles.

6. How much proof do prospects receive that you can solve their problem efficiently and effectively? *

Overwhelming proof

Some proof (but could be much stronger)

Limited proof

Q7 OF 10 — BUILT-IN ADVANTAGE

To dominate a market, you need an unfair advantage that materially influences buying decisions. This section tests whether such an advantage exists. Choose the single advantage that most often tips the decision in your favour.

7. Which ONE of the following is your primary market advantage - the one prospects rely on most when deciding? *

Q8 OF 10 — MANUAL SUCCESS

Automation and AI amplify existing systems — good or bad.

8. Do your primary business systems work reliably before automation or AI? *

Yes — they work well

Sometimes — but with gaps

No — they are flawed

Q9 OF 10 — AI INTENT

AI should scale what already works, not compensate for broken conversion.

9. If you were to introduce AI or automation, your primary reason would be: *

To scale what already works

To fix lead generation or conversion problems

We are not currently considering AI

Because competitors are using it

Q10 OF 10 — PRIMARY BOTTLENECK

We treat your business as a working system. Like any system, performance is limited by its weakest link. This final step identifies where you believe that constraint sits today.

10. Which ONE thing, if fixed, would deliver the fastest improvement to results? *

THANK YOU!

Thanks for taking a few minutes to complete the Conversion Readiness Assessment.

This isn’t a generic marketing report or a lead-generation gimmick. (You get the full report on the next page - no contact details required)

What follows is a practical summary showing:

Where your conversion system is working
Where friction is being introduced
Which areas are likely limiting results — often unintentionally

The intent is simple: to give you clarity.

You should find the results useful whether or not we ever work together.

No hype.
No selling.
Just a clear view of how ready your business is to convert interest into customers.

Aidan Montague

P.S. After you have read the report, I’d genuinely value your feedback. It helps me improve this assessment and make it more useful for those who spend the time. I know time is scarce, so thank you for taking part.